Modeled on the organizing toolkit used by MoveOn.org and built by the same development team, ActionKit is flexible, reliable software for online advocacy and fundraising.
Radically open. Rock solid. Easy-to-use.
Interested in finding out more about ActionKit?
"Without We Also Walk Dogs, our campaigns would be impossible" -- Wes Boyd, Co-founder of MoveOn.org
Features: Click below for details
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Blast Email
Intuitive workflow with easy set up and flexible targeting.
- Wrapper: Match your look or create new ones.
- Customization: Click-to-insert conditional content like user name and legislative target.
- Targeting: By geography, action and donation history, custom fields and tags, or use SQL to target by any field.
- Testing: Optimize with A/B subject line and easy landing page testing.
- Fast delivery: Up to hundreds of messages per second.
- Independent IP address: You aren't affected if other clients have spam problems.
- Monitoring: Make sure that your messages aren't spam-blocked.
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Secure Fundraising
One-time and recurring donations, with micro-targeted asks.
- Easily set suggested amounts based on past giving, accept "in memory" gifts or offer premiums.
- Completely customizable ask pages.
- SSL encryption for all transactions.
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List Building & Advocacy
Events, letters-to-the-editor, petitions, letters, surveys, and calls -- with advocacy best practices built in.
- Flexible targeting: Choose state or federal legislators or add a custom target.
- Integrated tell-a-friend, including Facebook Connect.
- Surveys: Create user surveys or add a survey question to a petition or other action.
- Signature delivery: Blast fax, email and PDF generation for advocacy targets.
- Sign up widget: Let activists sign up through your blog or anywhere else, without leaving the page.
- Custom fields: add user fields and action fields.
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Report Generation
Using our pre-built reports, or any query you care to write.
- Extensive tracking: Opens, clicks, actions, sign ups, unsubscribes, bounces and referrals, in total and by source.
- Use tags to track by campaign or other criteria.
- Canned reports on list growth, actions, donations and email detail.
- Direct database access: Use SQL for advanced analysis.
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Documentation & Training
We'll get you rolling, and provide writeups on tools and tactics.
- Get started quickly: We'll help you migrate and train you on the tools.
- User manual and built-in tips for less technical users.
- Organizing practices: guidance on the practice and philosophy of organizing, from our years of experience with clients like MoveOn.org.
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Responsive Support
Directly from ActionKit developers.
- Rapid response support for day-to-day issues.
- 24-hour emergency support.
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Open Developer API
Customize any form and build your own applications on our platform.
- Custom forms: all forms are customizable, and can usually be hosted in your content management system or existing website.
- Live data access: no lock-in; build your own application on our database, integrating with our tools.
- Submit user actions and send email from within your own custom-built applications.
- Detailed documentation allows your designers and developers to go to town.
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Server Reliability
Infrastructure you can rely on, period.
- N+1 redundant hosting environment.
- Load-balanced web servers.
- State-of-the-art MySQL hardware with solid-state disks for maximum performance.
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Ongoing Development
New features at no additional cost
- We'll add more features over time, to which you'll have access at no extra cost.
- We plan to add letters-to-the-editor and automated recurring emails.
- We've previously developed tools for get-out-the-vote campaigns and voter registration.
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